What is the difference between Organic Search and Paid Search ?
Organic search refers to the natural search. All those
searchings whose results naturally occur.
In an Organic search, the owner of
the site need not make any payment in terms of cash or other means to the
search engine. It is controlled by the search engines and their robots.
Organic search displays the crawled results of the search
keyword.
Whereas paid search is completely different from organic.
In
a paid search, the website owner pays money to the search engines and as a
result their website is displayed on the top. One of the popular method of paid
search is Pay Per Click(PPC).
PPC is explained in detail in other posts of this
Blog. Have a look on the same and improvise your knowledge.
In order a website to appear in the Organic search, its Back
building has to be a quality one.Building quality links helps website’s Ranking
factors and the Reputation.
But if your website doesnot appear in top pages of search
engine’s organic search results, there
is nothing to worry. Take advantage of
the Paid search or PPC.