Analytics literally means ‘To
Analyse something’.
In Internet Terms, Analytics
means to analyse the performance of the website by its owner or webmaster in
the world wide web.
Analysing website’s
performance requires implementation of essential tools of analysis as well as
editing codes in the webpages.
There are many tools available for the purpose of Website Analysis. Google Analytics is one such popular tool by Google Inc. Google Analytics is Free to users, except for its Premium customers. Google Analytics requires to sign in with your Google Account, Register with your Website name, URL and other details of the Website.
After Registering with Google Analytics, you would receive the Tracking Code, which is needed to be installed in your website. Tracking code should be placed only in the pages that you would like to Track.
Where To Install the Tracking Code ?
Are you searching for a place in the backend coding part of your webpage ? Here comes the answer for this question – Analytics Tracking Code has to be installed before the closing Header tag. The Tracking Code can be placed anywhere inside the header tag.
Example:
<head>
[Analytics Code
Account UA-5600483 Script_read00109]
</head>
After Installing the code, you shall able to track the progress of your website. The Analytics track the number of visitors, Page views, Bounce Rate, Demography, Source and Search terms etc. It also shows the Real-time status of the Webpages.
