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Web Analytics


Analytics literally means ‘To Analyse something’.

In Internet Terms, Analytics means to analyse the performance of the website by its owner or webmaster in the world wide web.

Analysing website’s performance requires implementation of essential tools of analysis as well as editing codes in the webpages.

Web Analytics



There are many tools available for the purpose of Website Analysis.  Google Analytics is one such popular tool by Google Inc. Google Analytics is Free to users, except for its Premium customers. Google Analytics requires to sign in with your Google Account, Register with your Website name, URL and other details of the Website.






After Registering with Google Analytics, you would receive the Tracking Code, which is needed to be installed in your website. Tracking code should be placed only in the pages that you would like to Track.



Where To Install the Tracking Code ?

Are you searching for a place in the backend coding part of your webpage ? Here comes the answer for this question – Analytics Tracking Code has to be installed before the closing Header tag. The Tracking Code can be placed anywhere inside the header tag.




Web site Tracking



Example:  

<head>
[Analytics Code
Account UA-5600483 Script_read00109]
</head>   

 


  After Installing the code, you shall able to track the progress of your website. The Analytics track the number of visitors, Page views, Bounce Rate, Demography, Source and Search terms etc. It also shows the Real-time status of the Webpages.

Web site Monitoring  



Web Analytics tools lets you know the location of the visitors in Detail. Google Analytics presents this information in the form of Maps. Even more Information such as Duration of the Visits, Pageviews, Unique Visitors, Returning Visitors and Real-Time Visitors are available.